For growing businesses, that means you need capable audience segmentation features with any email marketing app you choose.Īutomation. Success with email relies on being able to deliver the right emails to the right people at the right time. The best free options come with at least a few fully-designed and professional templates to get your campaigns started.Īudience segmentation. You shouldn't have to start your email marketing operation from scratch. We kept this in mind while testing.Įmail templates and customization. Some apps are generous in this regard, offering thousands of free sends per month, while others include low caps that mean your "free" platform isn't free for very long. The number of subscribers and sends included for free.
Here's what we looked for when testing free email marketing software: If you're just getting started or want to try out a few options before committing to a paid plan, you have plenty of choices. There are tons of options that offer flexible subscriber and send thresholds along with the robust features small businesses need-for free. For more details on our process, read the full rundown of how we select apps to feature on the Zapier blog.įull-featured email marketing apps and free ones are far from mutually exclusive.
We're never paid for placement in our articles from any app or for links to any site-we value the trust readers put in us to offer authentic evaluations of the categories and apps we review. We spend dozens of hours researching and testing apps, using each app as it's intended to be used and evaluating it against the criteria we set for the category.
All of our best apps roundups are written by humans who've spent much of their careers using, testing, and writing about software.
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